Comments on: KTM’s Stefan Pierer Gobbles Up 25% of MV Agusta https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/?utm_source=rss&utm_medium=rss&utm_campaign=pierer-mobility-acquires-25-percent-mv-agusta Motorcycles Distilled Wed, 09 Nov 2022 00:11:40 +0000 hourly 1 https://wordpress.org/?v=6.2 By: Jensen Beeler https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469957 Wed, 09 Nov 2022 00:11:40 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469957 In reply to Bruh.

Yeah, let me chew on it. I’m mostly focused on some hot-takes on the models I find interesting, but a wrap-up would be good too.

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By: Bruh https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469942 Mon, 07 Nov 2022 11:24:02 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469942 In reply to Jensen Beeler.

Jensen, any chance we might a get post-EICMA state of the industry/breakdown of the OEMs? For example, seems like the MSRP’s for most of Ducati’s lineup ballooned by 20% overnight.

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By: Travis Zilch https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469930 Fri, 04 Nov 2022 06:40:51 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469930 In reply to Our_Man_In_Bangkok.

You raise an interesting thought with your last line. Perhaps a piece of KTM’s strategy is to make themselves too expensive to acquire?

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By: Our_Man_In_Bangkok https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469927 Fri, 04 Nov 2022 03:12:22 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469927 It is no industry secret that Pierer and Ducati have no love for each other. There used to be rumours of them agreeing to stay out of each others core business (off-road and road/race bikes). Over the years KTM/Pierer has encroached ever more into the Ducati arena. It is probably no coincidence that Ducati announced intentions to move into dirt ‘proper’ .

Could the MV purchase be another F-U to Ducati by keeping alive a succubus/direct competitor to their ‘exotic Italian sport bike’ niche’?

edit
PS – great to see you still here, Jensen.

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By: Our_Man_In_Bangkok https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469929 Fri, 04 Nov 2022 02:35:15 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469929 In reply to Jensen Beeler.

Absolutely with you on the Ducati… hoping for a 500cc Enduro myself.
Getting equally frustrated with the c*ck tease that is Triumph’s alleged MX/enduro offerings.

Pierer lost a big chunk of KTM to Bajaj… I suspect that each ‘Pierer mobility’ owned acquisition moves the power back closer to him. Potentially usurping or replacing KTM brand if it became necessary. Whilst Husky and Gas-Gas give critical mass to the off-road, there remains nothing comparative on the road side. Perhaps this motivation, along with rumours of MV moving into Asian markets with smaller cc models gives the road focused safety solution?

As to why others brands aren’t acquiring?
I think it is just the executive management/market cycle. They all have done so in living board/shareholder memories… to varying success levels.
Polaris, Indian, Victory had theirs a few years back and are now working to make it a success.
H-D tried…. and recoiled (ironically with MV), Alta and now committed to spinning off Livewire, downsizing and upping ‘premium’ value.
For the Japanese, Honda is the 800lb Gorilla. Self protection and politeness may be at play? Yamaha happily occupy their spot, Kawasaki has small acquisitions (Bimota) in a scale akin to their place in the hierarchy.
Suzuki… I think they have neither the funds nor the will. Perhaps they have given up. LOL.

Ducati could be the wild card… wouldn’t it be an upset if VW group acquired KTM…. :-)

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By: Jensen Beeler https://www.asphaltandrubber.com/news/pierer-mobility-acquires-25-percent-mv-agusta/#comment-469928 Fri, 04 Nov 2022 01:17:10 +0000 https://www.asphaltandrubber.com/?p=214789#comment-469928 In reply to Our_Man_In_Bangkok.

Thought of several ways to respond, but I think the big thought I had today while typing my analysis for the A&R Pro readers was “why is no one else in the acquisition space in the moto industry?”

KTM seems to be the only one acquiring brands, and while I’m not sure they’re managing it properly, it does seem to largely work for them. Ducati needs a 450cc MX bike in its lineup, stat.

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