Channel Sales Leader Hired to Accelerate Growth and Revenue Worldwide

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UK — November 19, 2019 – Enterprise Channel Management Leader Zift Solutions has appointed channel sales leader Heather Tenuto as Chief Revenue Officer. Tenuto brings more than 20 years of experience helping B2B, B2C, and SaaS providers accelerate global growth and revenue through both direct sales and channel partnerships to Zift.

“Heather brings proven experience in building global businesses, improving sales performance in emerging markets, and driving record growth to Zift,” said Gordon Rapkin, CEO of Zift Solutions. “We are excited to welcome her to the Zift executive leadership team.”

In her new role as CRO, Tenuto will be responsible for optimizing sales strategy and execution while working closely with the other members of the Zift Solutions executive team to drive continued growth within current and new vertical markets across the globe.

Tenuto has deep industry expertise across multiple markets, including technology, manufacturing, retail, agriculture, and healthcare. Prior to joining Zift, she served as VP of SMB Sales and Indirect Channels at Office Depot, and Vice President of Channels at ShoreTel. Previously, she spent five years leading sales and marketing efforts at the SaaS start-up M5 Networks prior to its acquisition by ShoreTel in 2012.

“I look forward to capturing an even larger share of the channel management market for Zift and helping indirect sales organizations achieve real channel success with ZiftONE –  the first and only all-in-one platform to cover the entire channel lifecycle,” said Tenuto. 

To learn more about Tenuto and Zift Solutions’ Executive Leadership team, visit https://ziftsolutions.com/about/leadership-team/.

About Zift Solutions

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

Powerful New Strategic Alliance & Channel-Focused Creative Services Deliver Partner-First Campaigns and Content

Jersey City, NJ, Research Triangle Park, NC and Sydney, Australia (October 31, 2019) – Enterprise Channel Management leader Zift Solutions and Elastic Digital are partnering to deliver channel-focused Creative Services to channel sales organizations. Elastic Digital is the latest strategic partner to join the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all dedicated to driving channel success.

“Very few creative agencies have the same level of channel domain expertise or strong marketing automation knowledge,” said Laz Gonzalez, Zift’s Chief Strategy Officer. “Elastic Digital understands the shifting needs of channel marketers and their partners — as well as the nuances of the channel in the B2B IT space.  They will be instrumental in addressing the needs of our global suppliers, especially those with operations in APJ.”

Based in Sydney, Australia, Elastic Digital is host to an impressive team of designers, writers, strategists, and project managers offering a wide range of creative and management services to help clients maximize their channel sales and marketing investments. Trusted by local and global companies, Elastic Digital creates engaging content portfolios, lifts workload pressure, and helps channel-based organizations and their partners be more successful. Their hands-on approach provides the support and insight channel leaders need to create tailored marketing campaigns for their extended partner networks as well as marketing assets, video, animations, content syndication showcases and more. 

Elastic Digital was founded by Cameron Avery, formerly Zift’s Senior Vice President of Business Development and a leader in Zift’s Channel Center of Excellence. A well-recognized channel marketing and management (CMM) expert with more than 20-years of channel expertise, Avery grew his previous company, Elastic Grid, into a global channel marketing automation leader.  He has also helped many of the world’s largest B2B IT companies, including Atlassian, DOMO, Oracle and Extreme Networks, embrace digital transformation and leverage technology to drive success for their brand and partners’ businesses. 

“As a ZiftONE-certified creative agency with in-depth knowledge of the channel space , Elastic Digital is a superior builder of launch-ready campaigns in the Zift environment,” notes Avery. “We’re excited to grow and expand our Zift alliance to help our joint and net new customers, particularly in the APAC region, capture more channel revenue using ZiftONE coupled with better channel marketing content and assets from Elastic Digital.” 

To learn more about Zift’s Strategic Alliance Partnership with Elastic Digital or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.

 

About Zift Solutions

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

 

About Elastic Digital

Elastic Digital is a creative agency that’s trusted by local and global companies to create an engaging content portfolio, ease workload pressure and help channel marketers be more successful. Learn more at www.elasticdigital.com. 

Zift Zone Strategic Alliance and New Zift Communities Empower Partner Engagement for Channel Sales & Marketing Programs

Jersey City, NJ, Research Triangle Park, NC and London, UK (October 1, 2019) – Enterprise Channel Management leader Zift Solutions and OnSerro are working together to deliver advanced digital communication and collaborative capabilities within the Zift platform to increase channel sales and strengthen relationships through community engagement. 

“Enabling channel leaders to connect their extended partner communities for peer-to-peer discussions empowers proactive engagement, collaboration, and a higher return on channel sales and marketing activities,” said Gordon Rapkin, CEO of Zift Solutions. “Our alliance and integration with OnSerro for Zift Communities sets the stage for more valuable and profitable channel relationships as well as future offerings in this area.”  

A member of Zift’s strategic alliance program: the Zift Zone, OnSerro delivers a Community Engagement Platform through which organizations can simultaneously engage with customers and prospective customers, employees, and partners. Relevant and powerful peer-to-peer communication is proactively stimulated and relationships strengthened, leading to increased partner and customer loyalty, more motivated staff, and increased business growth.

“The more channel leaders nurture and foster community relationships, communication, and collaboration among their partners, the more engaged and loyal those partners become,” said Andrew Sutcliffe, CEO of OnSerro. “We are excited to partner with Zift Solutions to build brand loyalty, a sense of belonging, and better business intelligence for suppliers and their partners.”  

Zift Communities are the latest contribution to fostering best practices and building a channel ecosystem that crosses industry divides. A strategic addition to the company’s current product offerings, Zift Communities are already being leveraged by some of Zift’s largest customers and are designed to deliver a first-class customer experience. Communities provide an informal location for customers to share ideas and discuss strategic aspects of the channel space via instant messaging, content posts, one-to-one, and group communications.

Within each unique Zift Community, customers and end-users can discuss trends and strategies in Channel Management, communicate with peers, and join discussion groups spanning channel-specific focus areas, such as Content Marketing, Partner Management, Lead Distribution, Business Intelligence, Reporting and more. Comprehensive reporting about community engagement also keeps channel organizations abreast of partner involvement. Zift Community sites enhance the Zift customer social experience by supplementing technical know-how with strategic vision and peer communication. Customers can use Zift Communities to listen, learn from, and engage with fellow customers as well as channel partners, share input on software development, examine channel insights and trends, as well as distribute educational materials.  

“Together with our valued Zift Zone partner OnSerro, we’re pleased to provide a private yet rich and immersive communication environment to help channel leaders build stronger and more valuable relationships as they connect, nurture, and engage partners using Zift Communities,”  said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. 

In the Zift Zone, Zift Solutions customers will find a broad ecosystem of channel-focused Agency, Technology, and Service providers partnering with Zift to enhance channel program success, drive partner engagement, and streamline channel program operations. To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.

 

About Zift Solutions

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

 

About OnSerro

OnSerro helps increase sales and strengthen relationships through community engagement, customer service, support and peer to peer recommendations. Our community engagement platform helps build customer trust and loyalty through recommendations and reviews which can promote, encourage and engender peer to peer engagement and support. We help your customers to remain happy, well informed and most importantly, loyal. Learn more about OnSerro at https://www.onserro.com.

Frost & Sullivan Analysts Recognize Zift Solutions’ Visionary Understanding of the Future, Product Innovation, and Depth & Breadth of Channel Management Solutions

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM – September 18, 2019 –  Enterprise Channel Management leader Zift Solutions received the 2019 Frost Radar Best Practices Award for Innovation Excellence in the global marketing automation solutions market from esteemed analyst firm Frost & Sullivan. Zift formally accepted the award at the Growth, Innovation & Leadership Awards Gala hosted by Frost & Sullivan last night at the Hyatt Regency Resort in Lost Pines, TX.  

“Zift is honored to be recognized for its visionary approach to Enterprise Channel Management and delivery of ZiftONE, the only end-to-end platform that connects channel sales, marketing, and operations,” said Gordon Rapkin, CEO of Zift Solutions. 

“ZiftONE is the first of its kind that Frost & Sullivan has seen from Through Channel Partner Marketing Automation (TCPMA) vendors,” said Dilip Sarangan, Global Research Director for Frost Radar.  “By including all of the crucial partner management pieces into one solution, Zift takes out the guesswork from customers looking to optimize their partner management strategy without tedious integrations and data silos.”

The report which accompanies the award stresses that Zift is taking on a leadership role in this space with its ZiftONE platform, its expanded partnership list, and the creation of its strategic partner program, Zift Zone. 

According to Frost & Sullivan Global President Krishna Srinivasan, “2019 is shaping up to be a big year for Zift with these strategies in place. Moreover, given its reputation in the market and its impressive customer list, including large companies such as Oracle, Dell EMC, and Sage, Frost & Sullivan feels bullish about Zift’s progress in the market.”

In a field of 40+ global industry participants, Frost & Sullivan determined their rankings based on depth and breadth of solutions; industry verticals served; geographical footprint; M&A, partnership, and funding activities; price and performance value; product innovation; as well as customer services and support. 

According to the report, which was written by Frost & Sullivan Analyst Melody Sifkin, “Rather than simply adding partner relationship management, onboarding, sales enablement tools, and learning management to a previous marketing automation solution, ZiftONE was purpose-built to cover and solve a broader array of complex channel challenges.” 

The report goes on to say, “Achieving Innovation Excellence is never an easy task, but it is one made even more difficult considering today’s intensely competitive environment, customer volatility, economic uncertainty, and rapid technology evolution. Within this context, Zift Solutions’ receipt of this Award signifies an even greater accomplishment.”  

“Zift’s visionary understanding of the future of channel technology helps channel sales and marketing organizations more effectively address new challenges and opportunities in the channel,” said Zift’s Chief Strategy Officer, Laz Gonzalez, who accepted the award. 

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

The complete Frost & Sullivan radar award report for innovation in global marketing automation is available at https://ziftsolutions.com/frost-sullivan-technology-award/. To learn more about Zift’s vision and commitment to end-to-end Enterprise Channel Management as well as its revolutionary ZiftONE platform, visit Zift Solutions. 

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

ZiftONE Delivers Direct Access to Free Advanced Online Training and Business Certifications for Military Veterans and their Dependents

Jersey City, NJ, Austin, TX, and Washington, DC (September 10, 2019) – Enterprise Channel Management leader Zift Solutions and TrainOurTroops will be on-site at Channel Partners™ Evolution Conference & Expo in Washington, DC to premiere their ZiftONE platform and further the mission of TrainOurTroops. Launching its ZiftONE solution is the next step in TrainOurTroops’ relationship with Zift, which gave the not-for-profit organization free access to the ZiftONE platform when it launched in April. 

“Zift is proud and excited to demonstrate how the ZiftONE platform helps TrainOurTroops empower veterans and their families as they transition into more fulfilling civilian careers,” said Gordon Rapkin, CEO of Zift Solutions.

Using ZiftONE, TrainOurTroops can easily deliver direct access to advanced online training and business certifications for the 5,000+ U.S. military veterans and dependents it serves. Once registered, veterans and their dependents get a personalized path for training and employment. Users can log-in and take courses in an array of fields and specialties, such as Customer Experience (CX), Strategic Thinking and Modeling (SX), FAA Drone Flying, Drone Search & Rescue Techniques (SAR), OSHA Safety Training, Hospitality Industry opportunities and more. 

“Using ZiftONE, our Vets and their dependants gain a real competitive advantage in the civilian marketplace and become standouts to industry-leading employers,” said Glen Brynteson, Founder of TrainOurTroops. 

Together, Zift and TrainOurTroops will be demonstrating how they help veterans and their dependents:

• Advance their careers with free access to training and business certifications
• Quickly transition into more rewarding positions within the civilian workforce
• Establish and grow veteran-owned startup business ventures

Attendees of the Channel Partners Evolution Conference & Expo can see how TrainOurTroops is igniting career opportunities for veterans using ZiftONE in Booth #343 September 10-12 at the Walter E. Washington Convention Center in Washington, D.C. 

 

About Zift Solutions

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  Learn more or follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

 

About TrainOurTroops

TrainOurTroops is a 501(c)3 veteran non-profit organization that is 100 percent run and managed by volunteers. We work to provide U.S. veterans and their spouses with the critical skill sets to stand out in today’s crowded marketplace, whether they want to start a brand new career, add additional skill sets to make themselves more valuable to employers, or even start a  new business. To learn more, visit www.trainourtroops.org, follow them on Instagram, LinkedIn, Facebook, or Twitter.

New Strategic Alliance Supports Global Delivery of World-Class Channel Sales Training

Jersey City, NJ, Research Triangle Park, NC and Bradenton, FL (August 08, 2019) – Enterprise Channel Management leader Zift Solutions and Sales Excellence International are partnering to deliver world-class channel sales training anytime and anywhere through engaging, on-demand eLearning and scenario-based experiences. Sales Excellence is the latest strategic partner to join the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all dedicated to driving channel success.

“We are thrilled to add Sales Excellence to the Zift Zone and believe our strategic alliance will be a game-changer for companies committed to success through the channel-partner sales model,” said Gordon Rapkin, CEO of Zift Solutions. “Bringing Sales Excellence together with ZiftONE’s inherent learning management capabilities delivers leading-edge learning technology, sales-focused content, and collaborative processes to drive breakthrough sales results and win more business.” 

As a Zift Zone service partner, Sales Excellence will provide their Channel Sales Excellence™ program, tailored either to suppliers who sell through channel partners or specifically for channel partners who sell direct to end customers. The two learning streams can also be delivered together to provide a complete roadmap for suppliers and partners to maximize their revenue results by working together.  

The Channel Sales Excellence™ curriculum includes a certification framework, which is ideal for companies who need to onboard new partners, maximize engagement, as well as improve partner retention. Suppliers can now offer sales skills training to their channel partners, funded by either the supplier or the partner, as a value-added differentiator to gain mind-share and even aid in new-partner recruitment.    

“We are very excited about joining the Zift Solutions community,” said Bill Stinnett, President of Sales Excellence. “We’ve seen the addition of a strong sales skills training component, combined with whatever product training our clients already provide, help to ensure partner success and drive sales growth for both partners and suppliers.”

To learn more about Zift’s Strategic Alliance Partnership with Sales Excellence or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.

 

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About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

About Sales Excellence

Sales Excellence International has helped hundreds of companies on six continents achieve breakthrough sales results. They have been recognized by SellingPower® as a “Top 20 Sales Training Company” for four consecutive years and have received perineal recognition from Training Industry Magazine. As innovators in delivering both live and on-demand sales development programs, they leverage the very latest technologies to create unique learning experiences for salespeople and channel managers. Many of their clients have been able to dramatically reduce time out-of-the-field while saving 60-75% of the cost of traditional training models. Learn more at http://www.salesexcellence.com. 

New Strategic Alliance Optimizes Channel Program Incentives, Strategy, and Execution

Jersey City, NJ, Research Triangle Park, NC and Whitby, ON (June 27, 2019) – Enterprise Channel Management leader Zift Solutions and global channel incentives leader 360insights today announced a strategic partnership, which includes the integration of 360insights’ Channel Success Platform™ with ZiftONE, the first and only all-in-one platform to connect and simplify channel sales, marketing, and operations. 

“We see tremendous value in the technology, as well as strategic insight and incentives expertise that 360insights brings to our customers and the channel,” said Gordon Rapkin, CEO of Zift Solutions. “Our alliance and integration with 360insights will help our customers optimize their channel incentive program strategy, tactics, and spending to boost partner program performance and ROI.” 

Recently named a top vendor for channel incentives and program management by Forrester Research, 360insights delivers industry-leading sales incentive execution and expertise. The company’s Channel Success Platform™ is the world’s first incentives cloud, engineered to influence channel behavior, drive sales, and uncover deep channel insights. 360insights’ proprietary technology automates incentive programs, accelerates rebates, sales incentives, and MDF & CO-OP advertising and produces valuable channel analytics. No other technology provides a more comprehensive, turnkey approach to managing channel incentives and understanding program impact.

“360insights’ alliance with Zift brings together best-in-breed capabilities from both companies to offer the most robust channel management solution in the industry,” said Jason Atkins, CEO of 360insights. “We’re thrilled to expand the reach of our Channel Success Platform, which has already helped large and valuable brands around the world achieve sales incentive success. Now, with our Zift partnership, customers will benefit from both the ZiftONE and Channel Success platforms, as well as coordinated services, support and deeper channel analytics and insights.”

Instead of the flawed approach of purchasing separate and siloed applications for Partner Relationship Management (PRM), Channel Marketing Management (CMM), Incentive Programs, etc., ZiftONE delivers all of the foundation elements in one comprehensive platform. The new alliance with 360Insights tightly integrates the Channel Success Platform™ with ZiftONE to deliver a seamless channel management solution.

“When recognized industry leaders like Zift and 360insights join forces, our customers benefit greatly,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “We’re excited to work together to continue revolutionizing the channel and helping channel leaders gain visibility and control while maximizing return on investment across their channel programs.”

360insights will also become a member of the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, technology, and service providers — all of whom drive channel success. To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.

For more information about 360insights and its Channel Success Platform, visit www.360insights.com.

# # #

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit Zift Solutions, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

 

About 360insights
360insights is a global channel technology provider offering its Channel Success Platform™, the first integrated software-as-a-service solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDP/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. Learn more at https://360insights.com/. 

New Zift Zone Alliance Enables Breakthrough IT Channel Performance

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and WESTBOROUGH, MA (June 11, 2019) – Enterprise Channel Management leader Zift Solutions welcomes The Channel Company to its new strategic alliance program: Zift Zone. The Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success.

“We are excited to welcome The Channel Company to the Zift Zone,” said Gordon Rapkin, CEO of Zift Solutions. “As Zift Solutions and The Channel Company are both committed to driving channel success, this powerful strategic alliance will multiply our impact and capacity to fuel growth and efficiencies for channel leaders.”

A Zift Zone Agency Partner, The Channel Company enables breakthrough IT channel performance with dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. Its PartnerDemand Services® helps organizations fill their sales funnel and reach more prospects with innovative multi-touch campaigns.

“As an authorized Zift agency, The Channel Company’s PartnerDemand Services® supports partners by working inside the ZiftONE platform to utilize existing marketing assets and outside the platform to create custom assets, design and execute digital and traditional marketing activities to generate leads that result in customer demand,” said Lauren Goldstein, VP of Sales PartnerDemand Services, The Channel Company.

Working with Zift and The Channel Company, leading and emerging channel organizations can optimize brand awareness, streamline partner recruitment and communications, stay on top of industry trends with cutting-edge thought leadership, as well as enable new strategic initiatives, such as Account Based Marketing, Virtual Training, Custom Microsites, and Partner Conferences.

“With its expertise and industry focus on the IT Channel, The Channel Company serves as a catalyst through their insights and channel-focused services.  It offers a broad range of to-, through- and for- partner marketing solutions that can really help suppliers drive engagement and demand programs with partners, which are all now available via the Zift Zone,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions.

In the Zift Zone, Zift Solutions customers will find a broad ecosystem of channel-focused Agency, Technology, and Service providers partnering with Zift to enhance channel program success, drive partner engagement, and streamline channel program operations.

Zift Zone is expanding rapidly worldwide. To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit Strategic Alliance Partners.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

bChannels, Blueprint CPQ, and LeadFabric Join the Zift Zone

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, England (June 5, 2019) – Enterprise Channel Management leader Zift Solutions is expanding its new strategic alliance program into EMEA with the addition of bChannels, Blueprint CPQ, and LeadFabric to the Zift Zone. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success.

“We are excited to welcome these incredible channel-focused organizations to the Zift Zone and Zift’s growing global ecosystem,” said Gordon Rapkin, CEO of Zift Solutions.

Zift Zone Agency Partner bChannels is a global specialist in Partner Networks, providing Market Intelligence, managing Channel Marketing, and driving Sales Acceleration. Their experience and successful outcome-driven channel methodologies benefit top global technology vendors and many leading industry disruptors. bChannels enables Zift Solutions customers to maximize the return on their platform investment. Focused on elevating the partner experience, bChannels provides the insights and resources needed to increase partner engagement, generate loyalty and drive sales. Offering coverage throughout EMEA, bChannels’ understanding of the cultural, economic and market dynamics ensures delivery of program outcomes that maximize the sales potential in every partner network.

“Our partnership with Zift Solutions enhances their customers’ ability to generate sustainable channel success,” said Julie Goubet, Head of Channel Enablers at bChannels. “As a provider of partner enablement services for over 20 years, we are uniquely placed to help channel leaders drive better partner experiences through the implementation and management of ZiftOne. We are pleased to join the Zift Zone.”

Zift Zone Technology Partner BlueprintCPQ enables organizations to sell more, increase profits and gain greater visibility in the sales pipeline. Their Configure, Price, Quote (CPQ) software quickly connects channel/partner networks with the tools needed to be more effective when pricing products and services, quoting complex jobs and generating faster more accurate proposals. Blueprint CPQ is based in Cheltenham, UK with offices in Boston, MA.

“We are excited to partner with Zift Solutions because we know how thoroughly engaged and committed they are to the success of their customers,” said Paul Towne, VP of Strategic Accounts for BlueprintCPQ. “Our CPQ solution compliments the vision for ZiftONE by providing a tool to streamline your sales process and turn your channel programs into real business growth engines.”

One of the most versatile marketing automation and MarTech service providers across Europe, LeadFabric can serve as an implementation and deployment specialist for ZiftONE as well as offer demand generation consulting, custom App and API Work, Data Strategy and Management, Performance and Revenue Analytics, Target Market Analysis and more. Headquartered in Belgium, Lead Fabric also has offices in the Netherlands, France, Taiwan, Romania, and the United Kingdom.

“As a Zift Zone member, LeadFabric will pave the way to faster ZiftONE deployments. By aligning to our clients’ business roadmap and taking into consideration factors imposed by local customs, legal requirements and cultural differences, we ensure our clients’ success when selecting and deploying the best MarTech solution for their needs,” said Koen De Witte, Managing Director, LeadFabric.

“Welcoming these powerful strategic alliance partners to the Zift Zone demonstrates Zift’s strong global presence and allows our customers to do even more with ZiftONE to energize their channel programs,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions. “Channel organizations looking to employ new technologies, like CPQ, or offer EMEA-based services for their partners can choose Zift knowing they can rely on local companies who know the market and can continue supporting them.”

To learn more about Zift’s Strategic Alliance Program, its members, or to join the Zift Zone, visit Strategic Alliance Partners.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, England (May 15, 2019) – Enterprise Channel Management leader Zift Solutions has launched a new strategic partner program: Zift Zone. Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success.

“Zift Solutions is proud to partner with select agencies, technology vendors, and service providers who believe in our vision of end-to-end Enterprise Channel Management and can expand the reach, capacity, and revenue of our customer base,” said Gordon Rapkin, CEO of Zift Solutions.

Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde,  to enhance their channel programs and operations. The program is built on and supported by ZiftONE, the first and only all-in-one platform that connects and simplifies channel sales, marketing, and operations.

Zift Agency Partners specialize in creating content, campaigns, and educational courses optimized for ZiftONE and designed to engage channel partners. They provide dedicated outreach, partner onboarding, and training services — and can even run campaigns for partners from start-to-finish.

According to Zift Agency Partner Televerde, “Building strong partnerships is critical to our success. As such, we are thrilled to formally partner with Zift Solutions to help deliver ZiftONE’s world-class enterprise channel management platform, which will provide deeper insights and intuitive management to our customer base while expanding our reach within Zift’s portfolio of customers,” said Morag Lucey, CEO of Televerde. “This collaboration is a key step for us at Televerde as we continue to identify and align with world-class technology offerings.”

Zift Zone Technology Partners improve marketing impact, help organizations use and profit from their data assets, and maximize the power of extended IT infrastructure. They provide leading-edge technology and applications to support specific initiatives, such as Account-Based Marketing, Social Listening, Data Cleansing, and MDF management.

The leading provider of B2B demographic, firmographic, and intent data, Bombora, is a Zift Zone Technology Partner. “We’re excited to connect with and help Zift Solutions customers harness the full power of their data assets and pro-actively engage partners with ZiftONE,” said Charles Crnoevich, Head of Partnerships for Bombora.

Zift Zone Service Partners help channel organizations expand into new geographies and industry verticals with custom development services, budgeting, and planning oversight, as well as offer partner tiering, program design and more for indirect sales organizations.

Zift Zone Service Partner AchieveUnite helps companies of all sizes generate maximum results from their channel and alliance partner organizations. “AchieveUnite is excited to partner with Zift Solutions and its Enterprise Channel Management platform, ZiftONE. Clients led by deep requirements and needs in this space are a sweet spot for ZiftONE and a strong focus for AchieveUnite’s Automation Team,” said Theresa Caragol, Founder and CEO of AchieveUnite.  

To learn more about Zift’s Strategic Alliance Partnership program, its partners, or to join the Zift Zone, visit https://ziftsolutions.com/strategic-alliance-partners/.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.

See How Direct Access to Training and Certifications Ignites Career Opportunities for U.S. Veterans and Their Dependents at Channel Partners Conference & Expo

AUSTIN, TX, JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM (April 9, 2019) – Zift Solutions, the Enterprise Channel Management leader, announced today that it is giving TrainOurTroops, and the 5,000+ U.S. military veterans and dependents it serves, immediate access to ZiftONE at no cost. TrainOurTroops will use the ZiftONE platform to ignite the careers of U.S. veterans and their dependents with advanced online training and business certifications to give them a competitive advantage within the civilian marketplace. Attendees of Channel Partners Conference & Expo can see how TrainOurTroops will utilize ZiftONE in Booth #177 April 9-12 at Mandalay Bay in Las Vegas.  

“Zift Solutions is honored to support the hard work and mission of TrainOurTroops by streamlining the education and transition of veterans and their dependents to more fulfilling and higher-paying civilian careers,” said Gordon Rapkin, CEO of Zift Solutions.

Using the ZiftONE Platform, veterans and their dependents will be able to access over 500 courses and certifications designed by TrainOurTroops and its corporate sponsors, including Juniper Networks, eBay and Exxon, among others. All TrainOurTroops courses are free to veterans and their dependents simply by registering at https://trainourtroops.org/.

“ZiftONE will make it easier to provide valuable online training and certification for vets and their dependents on the most relevant business solutions in demand by today’s leading employers,” said Glen Brynteson, Founder of TrainOurTroops.

The proactive platform guides and inspires action by both veterans and potential employers. Veterans and their dependents can hand-pick any number of individual online courses or follow roadmaps TrainOurTroops have created to become certified for a particular career. At the same time, corporate supporters get actionable reports on their progress and expected completion dates in order to fill open positions with highly-qualified individuals.

Far too many veterans and their families find themselves in low-paying jobs that underutilize their potential. A recent online survey showed 68% of veterans registering with TrainOurTroops considered themselves “underemployed.”  Others find themselves unemployed for extended periods with out-of-date skill sets. Moreover, spouses and dependents of active duty and civilian reserve spouses are twice as likely to be unemployed than the general public, according to Hire Our Heros, a program of the U.S. Chamber of Commerce.  

The latest report from the USBLS notes unemployment rates among vets are now edging down, in part due to organizations like TrainOurTroops and commitments from their partners, such as Juniper Networks, who have pledged to add additional veterans and dependents to their workforce.

As the largest channel event for agents, MSPs, VARs, consultants, integrators and service providers, The Channel Partners Conference & Expo will not only give attendees the opportunity to see TrainOurTroops and ZiftONE in action but will also allow them to network with over 6,200 channel pros and 275+ leading suppliers, learn about potential career opportunities and gain insight on business strategy, cloud computing, marketing technology and more.

A 501(c)3 veteran non-profit organization, TrainOurTroops will be at the Channel Partners Conference & Expo in Booth #177 with Zift Solutions, demonstrating how they can help veterans and their dependents:

• Transition more quickly into rewarding positions within the civilian workforce
• Improve skill sets needed to advance in their current careers
• Establish and grow veteran-owned startup business ventures

 

Visit www.trainourtroops.org and ZiftONE to learn more.

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About Train Our Troops

TrainOurTroops is a 501(c)3 veteran non-profit organization that is 100 percent run and managed by volunteers. We work to provide U.S. veterans and their spouses with the critical skillsets to stand out in today’s crowded marketplace, whether they want to start a brand new career, add additional skill sets to make themselves more valuable to employers, or even start a  new business. To learn more, visit www.trainourtroops.org, follow them on Instagram, LinkedIn, Facebook, or Twitter.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel partner program productivity, and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.  To learn more, visit www.ziftsolutions.com, follow us on Twitter and LinkedIn, and join the conversation via Channel Chatter.