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“Harley-Davidson delivered a solid third quarter and we have seen many of our Hardwire strategic initiatives perform well, providing encouraging initial proof points of our five-year strategy,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson.

That is how the Bar & Shield brand’s press release about its Q3 2021 sales starts out. The company goes on to acclaim its sales progress for this year, citing relevant metrics back to this time period in 2020.