Partner Enablement

Enablement always includes encouragement. You want to build your partner's enthusiasm about selling your products.

Like with all third-party services, defining a scope of work is critical for managing expectations and budgets.

There are companies that offer channel enablement services.

Enablement programs go beyond training about those products and focus on what you want your partners to do; namely sell them.

A partner marketing concierge is a third-party agency – like Macro – that acts as a natural extension of your team.

Most partners will point you to activity metrics such as impressions, clicks, or number of leads to evaluate their performance.

Giving leads to your channel partners might seem like the perfect solution to your through-partner marketing challenges.

It would be if all you wanted a channel partner to do was sell your products. Without marketing that would be, at best, difficult.

Channel partners are best trained as members of your own company. They must learn the strategy behind your products and services.

There is no "cookie cutter" for channel partner development. Each channel partner is different, and strives to be so.

You waste invested time and money when you don't enable partners. It's like expecting a battery operated toy to operate without batteries.

Most partners will point you to activity metrics such as impressions, clicks, or number of leads to evaluate their performance.

Hiring a concierge service is not a trivial decision. They will become plugged directly into your channel revenue.

Investing in partner enablement is necessary in order to ensure your channel understands your solutions.