Partner Incentives
You can often focus your channel partners on specific initiatives you want them to perform by providing incentives when they do. This may be specific products or activities.
You can often focus your channel partners on specific initiatives you want them to perform by providing incentives when they do. This may be specific products or activities.
First the management. Ask them what they want you to do with the SPIF. Some may want you to pay it to them.
A Sales Performance Incentive Fund (SPIF) rewards salespeople for selling your product. These are usually "bonuses" offered.
Cash is good short term. Support growing their services business has long term beneficial impact.
Helping partners promote and sell their own services around your products will be the best, most effective incentive.
Carefully. Many partner executives and owners will not appreciate you paying commissions and incentives directly to their salespeople.
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