Partner Recruitment
The hardest and most important step in channel building that many get wrong. Careful vetting of potential partners avoids wasting precious time on those who will not perform well
The hardest and most important step in channel building that many get wrong. Careful vetting of potential partners avoids wasting precious time on those who will not perform well
Oftentimes, successful salespeople will get an immediate ear when suggesting you.
Remember you're looking for. Each channel partner has sales and technical resources, and each resource has customers.
Nobody has an exclusive partnership with channel partners. If they do, you're going to put more into recruiting than you need to.
How long it takes to recruit a partner is dependent on a number of variables, such as how easy it is to deliver a vendors proposition.
One of the worst ways to recruit is open and promote the program to all comers. The best channel is hand-picked.
Look at the partner directories for other companies whose products work well with your own.
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